Fractional Creative &
Marketing Ops Leadership

Acting Head of Ops for founder-led or high-
growth brands. I bring order to chaos, build
scalable systems, and bridge the gap
between creative, marketing, and business
strategy, without bloating your team.

• Workflow and tool optimization

• Team structure, process, and
  accountability

• Operational roadmap alignment with
  business goals

Content & Campaign Execution

Lead complex, cross-functional projects from
messy briefing to on-time, in-budget launch.
Whether it’s a new product, a retail push, or a
founder-fueled “urgent” campaign, I get it done
without drama.

• Go-to-market campaign rollout

• Paid + organic creative delivery

• Creator and studio content production

• Packaging, retail, and experiential execution

Project Management / Direct
Contributor Support

Sometimes you just need someone who knows
how to move the work. I can step in as a hands-
on PM, own the details, and run with it, briefs,
timelines, handoffs, feedback loops, and all.

• Asana or ClickUp buildouts

• Creative and marketing project flows

• Stakeholder wrangling and progress
  reporting

Need clarity on what’s
broken—and how to fix it?

I offer audits and short-term consulting for
brands in transition, scaling fast, or just trying
to get their sh*t together.

• Workflow and org audits

• Ops strategy and roadmap support

• Vendor and agency evaluations

• Team planning, hiring input, and C-suite
  sounding board

Work / Case Studies

The Challenge:

Scaling DTC brand with no internal creative team or ops
infrastructure to support fast-moving launches and a
$4MM/month paid media engine.

The Fix:

Built and led the creative + marketing ops function from the
ground up. Developed workflows, hired the team, and created
systems to support content, campaign, new product
development, and retail rollouts.

The Result:

Faster time-to-launch, reduced chaos, and a fully operational
in-house content machine that can flex across performance,
brand, and packaging—all without adding unnecessary layers.

The Challenge:

Startup growth outpaced internal operations, leaving
marketing efforts siloed and inconsistent across markets.

The Fix:

Implemented scalable content and campaign workflows,
aligned internal and external teams, and built lightweight
systems to manage performance and partner comms under
pressure.

The Result:

Smarter cross-functional collaboration, real-time visibility, and
marketing that could scale without spiraling.

The Challenge:

No lifecycle program. No segmentation. No automation. No
content. Just batch-and-blast emails with zero long-term
strategy.

The Fix:

Laid the foundation for lifecycle marketing from scratch—
segmenting audiences, developing automated flows, and
integrating CRM into digital campaigns.

The Result:

A national retention strategy that delivered targeted
campaigns at scale, improved customer engagement, and
made “set it and forget it” actually work.